Company Expansion
Factory Setup, State Expansion,
Distribution Growth
Distribution Growth
2003
New Factory for Paint Brush & First Launch — Tamil Nadu
2010
New Factory for Rollers & First Launch — Tamil Nadu & Kerala
2011
New State Launch — Karnataka
2014
New State Launch — Andhra Pradesh
2017
C & F State Launch — Karnataka, Maharashtra, Kerala, Tamil Nadu
Manufacturing & Infrastructure
Technology Upgrades, Machinery,
Production Capacity
Production Capacity
2009
Automation Introduced
2010
Master Design Change — New Box Pack Design
2014
Manufacturing Fully Automated Machine Upgrade
2022
State of Art — New Edward Jackson Manufacturing Machine Purchased
2024–25
Plan & Machinery capacity upgrade — State of Art Roller additional Edward Jackson Purchased
2025–26
Plan & Machinery upgrade — Capacity addition Automatic winding Machine (10 million Pcs capacity PA)
New Product Line
New Products Line Introductions
2013
Mercury Brushes Variant Launch
2013–14
Mini Rollers launched
2014–15
Premium Rollers launched
2015–16
Art Brush launched
2016–17
Spray Paints launched
2018–19
Round Tipped Art Brushes Variant & Duke Gold Paint launched
New Product Line
New Products Line Introductions
2020–21
Mercury Lite Brushes Launched
2023–24
Mercury Brushes Economy Product Launched
2024–25
Mercury PU Foam / Silicant Sealant
2025–26
- Mercury Waterproof Paint Variants
- Pole Press Lock Type launched
- Asmaco Paint Remover
